Old hip-hop heads

What Does Hip-Hop Need Now?

Posted on by raphiphopevolution

So, what is it that hip-hop needs now? There are a few things actually. Firstly, the people- me, you and everyone else; it’s up to us to stand up and say what we want from hip-hop! If we don’t want this pathetic mumble rap and other top 40 garbage everywhere, then we need to do something about it, because if we don’t, then that’s all we’re ever going to get. We need to stop listening to this music, stop promoting it, stop sharing it; Just ignore it altogether. If we don’t give it the publicity that it needs to be successful then it will hopefully start to die down. It comes back to we need to stop making stupid people famous for stupid things!

Even though we can’t control what gets put out there on the radio, if we stop listening to and sharing what is out there then we can try to change what the radio stations and music channels are playing for us. They base what they are playing on popularity and what is going to bring in the biggest audience and thus make them the most money. Therefore, if we ‘the people’ stop tuning in for this crap then maybe things can start to change.

We also have to try and educate our friends on the topic, because some people are unaware the effect they can have when every individual’s behaviour is added together. Others are just unaware of what hip-hop really is meant to be, so we need to show them what it truly is! We need to change people’s perceptions of hip-hop and change how they approach it too. We need to look elsewhere to find our music idols, because the ones that we are seeing on the radio and music channels are generally not the ones we should be idolising.

Secondly we also need the real artists to shine again! But they can’t do this without our help, which it why if we don’t change then there’s no hope for the real musicians out there. We can keep listening to our old school 80’s, 90’s and early 00’s hip-hop because for us old school hip-hop heads, it will never get old. However, this won’t change what is happening to the next generation of music and the next generation of listeners. But, there are actually still artists out there making music that are not conforming to the status quo. This is who we should be looking for, listening to, requesting, streaming and sharing to try and help make real artists famous once again.

If you are looking for these real artists who are putting out new music amongst today’s garbage I would start with these three: J Cole (if that is not obvious enough by one of my previous posts), Kendrick Lamar, and last but definitely not least Lupe Fiasco! All of these three speak on real issues, aren’t afraid to speak the truth and call out what is wrong with society. They are a testament to old school hip-hop, thus if you want real, then start here; but if you want happy, fun and catchy songs then just turn on your radio like all the other sheep.

Is it Music or Business?

Posted on by raphiphopevolution

Last week’s post was focused on what rap music has become, but this week’s post explains why us old hip-hop heads hate today’s music so much.

The music by all of these new school artists is focused around having a catchy beat to get people’s attention, and a repetitive hook of a few words that people can easily pick up and mumble along to. It works with a mass audience because its fast, simple, catchy and gets stuck in peoples head rather easily. A lot of the time there doesn’t need to be any real words, verses, or meaning to what they are saying, and the sad part is their fans don’t seem to care. This music is the complete opposite of old school rap, and it spits in the face of the people who created it and the struggles they had to go through to even be heard.

Why is this music being made then if its not real music? The real answer here is money. The industry can use it to sell whatever they want. Sex, alcohol, expensive cars, flashy clothes and jewellery all sell a certain lifestyle. Their fans buy into this lifestyle, they look up to it and admire it, they then want it for themselves. They want to have their own parties just like what they are seeing in these video clips and hearing in the songs, they want to become these people.

This is fuelling a constant cycle though as it is only making the industry even bigger and allowing more of these “rap” artists to come into the industry and make more of the same music, saying the same things, doing the same things, and selling the same lifestyle. If the people said no to this music, and didn’t listen to it then it wouldn’t exist, but because people are buying into this lifestyle which is so far from reality for most, it only carries on the cycle.

This is what rap music has become; it is no longer about the music being made, but instead about the money being made from it. I guess it really is smart on their part, its good business! But now that’s all it is- a business. Most in the rap music game today are complete sell-outs and are only doing it for what they can get out of it. There is no longer any passion behind what is being done, there is no art to creating the music, and there is no meaning behind what is being said.